01 — Selected work
Five projects. The thinking behind each one.
Studio projects · 5
An interactive instrument for learning music from the physics up — twelve hands-on sound labs in the browser.
Learning & practiceProduction · released 2026-08-27, live and verified 2026-08-29
A data-science reading room with persistent ambient audio, and no server anywhere in it.
Learning & practiceLive · re-verified 2026-08-29 — the deployment serves all thirty published notes
A SQL practice studio spanning Core SQL, PostgreSQL, T-SQL and Oracle/PLSQL.
Learning & practiceLive · the site serves the full bank; the repository's own editorial review is still open, and says so
A lifelong invite book for people, households, reminders and guest lists.
Records & ledgersProduction · owner-approved rollout 2026-08-12, behind sign-in
Local-only call analytics for Android, structurally built without a network path.
Local-first toolsDevelopment candidate · versionName 1.2.0, deliberately not called released
02 — What we move
A business rarely needs a website. It needs the thing a website can move.
Revenue
Direct sales, qualified enquiries, average order value — the number the commercial team is already judged on.
Trust
Whether a stranger believes you in the first fifteen seconds, in a category where nobody trusts anybody yet.
Time
Time to first action, time to answer, time your own team spends doing work the interface should be doing.
Clarity
Whether a complicated offer can be understood by the person who has to sign off on it.
03 — How we work
How we work
- Motive finds the reason.
- Motive shapes the system.
- Motive puts it in motion.
- Motive measures what moved.
01
Find the motive
The uncomfortable question comes first: what has to change for this to have been worth doing? Every record on this site opens with that answer, under the heading Reason.
02
Shape the system
Structure, hierarchy, language and interface — decided before anything is decorated. Most of the value is created here, and it looks the least impressive.
03
Put it in motion
Build and choreography together. Motion is specified alongside the component, never bolted on afterwards, and every transition has to justify what it teaches.
04
Measure what moved
What came out of it, stated in the record: the result, the state of the work, and no figure the project itself cannot support.
04 — Studio
Judge the studio by the record it publishes.
Every project above states its reason, the move that was actually made, the result, and where that result can be checked. Where there is no measurable result, the record prints the state of the work instead of reaching for a number.
Where a link would overstate what exists, it is withheld and the reason is printed in its place. Those entries stay in, because taking them out would make the rest worth less.
05 — Evidence
Evidence
Engagements
Marketing sites, product interfaces, design systems, and motion work for teams that already have designers.
Ways in
A full build, a focused sprint on one flow, or a design-system engagement your team runs afterwards.
06 — Next move
What should your next move be?
Tell us what you are building. We will tell you what would have to move for it to be worth doing — and whether we are the right studio for it.